Grew Benchmark’s Instagram following from 6K to 18K+ organically through consistent posting, community engagement, and viral short-form video content. Planned, filmed, and edited 75+ reels using the CapCut video editing program, with several reels surpassing 100K+ views and significantly increasing brand visibility and engagement. Coordinate all influencer partnerships and brand collaborations with outlets such as LOCALE Magazine, OC Restaurant Week, and KTLA to expand brand reach and attract new audiences. Develop seasonal food and beverage menus in collaboration with ownership and Executive Chef, ensuring alignment with brand identity, seasonality, and guest experience. Organize and promote special events hosted at the restaurant including wine dinners and menu tastings, managing all marketing materials, vendor communication, and guest outreach. Curate and execute monthly content calendars informed by analytics, blending promotional posts with lifestyle storytelling to optimize engagement and strengthen brand voice.

Managed all social media content, strategy, and community engagement across three brand accounts: Colette’s Catering, Muckenthaler Mansion, and The Ebell of Santa Ana. Designed and produced all marketing assets including seasonal menus, venue packages, client welcome packets, and promotional materials for both print and digital channels. Built and sent seasonal email campaigns using Mailchimp, targeting clients, vendors, and partners with timely updates and seasonal offerings. Wrote, designed, and distributed the company’s internal monthly employee newsletter to keep staff informed and engaged. Coordinated media partnerships and advertising placements with outlets such as California Wedding Day, CURATE California, and LOCALE Magazine. Monitored social and digital analytics, customer reviews, and third-party platforms including Yelp and WeddingWire to maintain a positive brand presence and address client feedback.

Manage four different social media accounts for shopping centers throughout Southern California, Northern California, and Arizona to ensure all creative content follows the center's brand and marketing guidelines. Create, repurpose, and publish social media content on Facebook and Instagram accounts while prioritizing the center's specific audience and demographic. Monitor and optimize all social media postings and content creation to ensure high engagement and impression rates. Plan and execute special events for shopping centers from beginning to end by developing a budget, outsourcing third-party vendors, promoting on social media, and creating and publishing marketing materials such as flyers and posters.

Worked under the events department and lead a small team to ensure all events occurring on the Fairplex campgrounds were operating according to schedule. Specialized in vendor compliance by closely monitoring each vendor to make sure they were following Fairplex protocol. Answered guest related questions and walked guests to their specified destination. Patrolled the exhibit halls and fairgrounds in order to keep a detailed eye out for minor/major adjustments and safety hazards.

Played a key role in the management of the following department services: General Attendee, Exhibitors, Artist Alley, Press, and Industry Registration. Worked closely with the Eventbrite team to navigate RFID ticketing and to ensure a smooth and streamlined process for General Attendees. Also assisted in processing General Attendee refunds and creating discounted access codes. Developed a whole new online booking process for Exhibitors to select their booth space via Microsoft Teams and MapYourShow. Built professional and trusting relationships with each vendor through email and video calls. Helped design the Anime Expo 2020 badges alongside the Marketing department, including the verbiage and instructions for General Attendee mailers. Assisted with contract creation, execution, and analysis to maximize operational and financial performance.

Helped manage multiple 501 (c)(3) non-profit organizations by planning their annual events, handling all social media, creating graphics and flyers, sending invoices, organizing member databases, and processing payments. Coordinated all types of events from start to finish such as galas, concerts, award shows, festivals, workshops, golf tournaments, and office parties. Oversaw events on the day of, including: setting-up, problem-solving, checking-in guests, directing vendors and volunteers, communicating with press, and operating the break-down.

Worked closely with client through CSUN’s Agency 398, a student-run public relations firm, to develop a well-constructed campaign for Leimert Park Threads. Delved into social media management by engaging with Instagram followers, creating unique content for Instagram story and feed, and assisting with caption editing. Created graphics through Canva and Photoshop for Instagram, Twitter, and the website. Planned, organized, and executed a casting call and photoshoot in order to generate new content for the website. Assisted in revamping the entire website through the Shopify platform. 

Conducted in-depth research that includes, but is not limited to: finding Instagram influencers with over 100k followers through Heepsy platform and searching for the best restaurants/dessert shops/bars/hotels across the globe. Developed detailed media lists through Google Sheets and utilized Cision to gather specific press outreach. Drafted fun, friendly pitches regarding our client's greatest assets and emailed them to relevant editors. Assisted in event management and event planning, including conducting research for venues, catering, insurance, etc. Created well-constructed clippings for clients through Canva, Google Slides, and PowerPoint. Worked red-carpet events, such as the Grammy's VIP Gift Lounge.

Gained entry-level photography skills along with detailed knowledge regarding camera lighting, prop placement, and photo balance. Facilitated the opening and closing of Santa's Workshop, including the set up of all high-definition cameras and computers, handled all money in cash registers, and made daily bank deposits. Mentored fellow team members and inspired them to create a positive working environment.

Published writer for online platforms sac.media and substance.media via medium.com. Worked closely with fellow editors and colleagues as we developed our partnership with The Washington Post. Social media correspondent for Mt.SAC's Twitter @saconscene. Pitched story ideas weekly, mainly focusing on arts & entertainment.

Worked directly with college students one-on-one and through an online platform. Constructed a variety of tutoring techniques to encourage students' critical thinking and overall development of the paper. Analyzed various written works, specifically keeping an eye out for proper organization, the flow of ideas, a well-written thesis, grammatical errors, and spelling. Advocated a creative working environment and encouraged students to love writing. Built relationships with my fellow students and became a mentor by offering advice when needed.